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Our fully automated digital software ensures that TV monitoring data is delivered to our clients on a dedicated online platform within 24 hours of broadcast.The data is completely accurate and free from manual manipulation resulting in accurate, timely and relevant statistics on brand advertising spend, industry trends and placement information.
We cover a total of 32 stations throughout the Greater Accra, Ashanti, Western, Northern and Brong-Ahafo regions. We make the data from our monitoring activities available to our clients within 48 hours. We also equip them with daily, monthly and annual reports to keep abreast on their placements as well as industry and national advertising trends.
Mediawatch employs a robust approach in capturing outdoor marketing activities, by ensuring that all commercial signage for brand promotion is adequately covered in 8 out of 10 regions on a monthly basis. We provide both the digital and traditional options of outdoor monitoring well suited to your business needs.
Clients receive monthly reports on their outdoor ads as well as quarterly reports on competitor outdoor activity and billboard vendor prices.
Mediawatch provides real time outdoor monitoring which is efficient, reliable and accessible even on mobile phones. With digital outdoor monitoring, clients get scheduled and on-demand images on their mobile phones as well as advanced analytics and reports on slippages and damages of outdoor ads.
An ioT device is installed unto a billboard which feeds information onto a cloud platform. From this store, the images can be reviewed, users can demand images with their locations and data can be retrieved for reports.
Outdoor monitoring has been integrated into the MediaWatch platform and delivers an efficient and accessible reporting tool for our clients. Our nationwide network of outdoor research execs provide pictorially documented monthly updates on billboards, median signs, flags and wall branding per the client’s request.
As advertising and communications thrive on reaching the right target market, audience measurement is key in assessing the effectiveness of your communication and advertising strategies.
MediaWatch has an audience measurement platform that provides consistent and detailed information about Radio and TV audiences.
Using a mobile app that is fully integrated into the MediaWatch platform, we provide a direct and fast approach to audiences/ consumers nationwide. This enables our clients gain more accurate and more cost effective information into the accuracy/efficacy of their brand communications and easily draw relevant insights to inform their present and future marketing decisions.
Interested persons sign up to become panel members. Their demographic data, contact information and TV viewing/ Radio listening times are collected and stored into a database.
Panel members enter their daily diaries of viewing or listening activities via an app or a USSD push enabled system.
Responses are fed into the MediaWatch system and mathematically analyzed to provide audience measurement information. This Information is made available to clients for strategic communication decisions.
MediaWatch captures relevant news information concerning your brand, competitors and the industry through our accurate and timely editorial monitoring service. We scout for relevant industry information relating to key subjects as specified by the client. The information is then organized and made available to the client within 24 hours, in the form of daily editorial reports.
We also make available news summaries, online links, radio and TV clip outs, on the MediaWatch online platform, which is easily accessible anytime, anywhere.
Our editorial monitoring covers the Top 10 TV channels and a total of 32 radio channels across 8 out of 10 regions in Ghana. These channels are chosen based on audience ratings and market share. We also monitor the top newspapers in Ghana as well as any other print material requested by the client.
We are your eyes and ears, to see, hear and read what is being said about your brand.
The miSurvey platform utilizes an App, zero-rated short codes with USSD capabilities as well as an online platform to Reach and collect feedback from a wide range of consumers on behalf of our clients in a more cost effective way.
Our clients can access the miSurvey Dashboard from anywhere in the world to create, review or track surveys. With over 10 million panel members from all demographics, consumer research and insight has never been so accessible and efficient.
The system utilizes a proprietary web-based application software that is easily accessible via USSD / web / iOS/Android App that allows participants to take part in surveys available on their mobile devices + online at no charges to themselves. Participants earn points per survey which can be redeemed as airtime. A dedicated client dashboard allows Clients to create, monitor and analyze their surveys at their convenience.
We offer our clients firsthand and unhindered access to consumer insights and feedback through carefully structured close-ended questionnaires through the MiSurvey Platform. The platform allows for a fast administration of brief or extensive surveys to carefully selected panels ranging from 500 to 10,000. These panels can be selected based on the approved requirements of our clients such as LSM brackets and demographics. miSurvey uses a USSD enabled push system that goes out every half-hour to post surveys to our panels in specific locations on a daily basis.
The graph shows the total number of Radio and TV ads played per industry, from January 2019 to date. The ad hits do not include LPMs.
MediaWatch gives clients insight into their brand advertising activities and those of competitors in the form of monthly reports. Ad hoc reports are also made available to clients upon request. These monthly reports cover a broad scope of advertising activity including TV and Radio ads, LPMs (Live Presenter Mentions), Outdoor ads (Billboards and Signage) and Editorial placements.
The information clients glean from these brand specific reports include:
See sample report below
MediaWatch captures advertising information across all industries in Ghana. This information serves as the data for our quarterly reports. These reports present advertising information across various industries including the telecommunications, finance, FMCG and beverage industries.
The information available in these reports include:
See sample report below
MediaWatch analyses advertising data of companies across various industries and presents them in half-year reports. These reports provide a succinct outlook on brand activity over half a year. Armed with this information, marketing and strategy managers can better plan for the next half of the year to ensure that they are meeting set targets and winning the hearts of their target market.
The information available in these half year reports include:
See sample report below
Organizations evaluate their performance at the end of each year and come up with strategies to improve. Recognizing this, MediaWatch has annual reports of the brand advertising activity for brands across various industries. This will be a valuable complement to the company’s annual marketing and brands report and will be a great tool in strategizing for the next year.
Some key information you will find in our annual reports are:
See sample report below